Why Pursue CFP® Certification?

	Why Pursue Video
View the Why Pursue Video Hosted by Joyce Schnur, CFP Vice President, Kaplan Schweser

The financial services industry is a highly competitive profession, and the global financial planning market continues to grow at a rapid pace. For those looking to increase their knowledge base and develop their financial planning career, the CFP® mark offers a clear avenue to set themselves apart from the crowd. Join more than 58,000 CFP® practitioners nationwide who are committed to the financial planning process.

Help Your Client Achieve Their Goals.

Maximize the relationship with your clients by learning what you don't know. The knowledge gained on the path to earning your CFP® mark helps you better understand your clients' needs, make superior recommendations, and build a credible relationship with them.

Boost Your Credibility.

Grow your client base and stand out in today's competitive business environment with the increased knowledge and credibility that comes with CFP® certification.

Grow Your Career.

Projected to be one of the top 10 fastest growing occupations, the Bureau of Labor and Statistics predicts overall employment of financial advisers to increase by 41% from 2006 to 2016.* CFP® certification is quickly becoming an industry standard that many consumers insist upon when seeking financial advice.

Enhance Your Earning Potential.

Over the past five years, the average annual increase in first-year earnings following CFP® certification is 40%.**

*	U.S. Department of Labor, Bureau of Labor and Statistics
**	Average as reported in the College for Financial Planning 2007 Survey of Trends in the Financial Planning Industry. Past results do not guarantee future results.